WORKSHOP:

Behavioral Economics – Changing Behaviour Without Changing The Attitude

+ With Akan Abdula                                                          + Language Turkish

Brands, which cannot make a sustainable impact, try to fill the gap by spending more on the media. However, the consumer, bombarded as a result of this process, stakes a stronger claim on his attitude rather than changing it. That’s why it is wise to focus on behavior under circumstances where the consumer defends his attitude.
Behavioral Economics is a choice architecture approach  focused on changing the behavior, not the attitude.
“Brand Choice Architects” take any environment where consumers make choices and redesign that environment in a way that facilitates decision making in favor of the brand.
Content

• What Behavioral Sciences have taught us
• How the brain decides
• How brain errors work
• Making consumer irrationality more predictable
• Cases