Keynote:

The Art of Beautifying Enterprise Applications

Beauty is one of the oldest and most powerful concepts in human history. While the nature of beauty is still a mystery, the nature of design is linked to the beautification of crafts throughout human history. Many companies are paying more attention to beauty of their products than they did before. There is definitely a fashion/trend to be followed in design of consumer products. The customer expectations for enterprise applications are changed too. “My data is in the cloud. I should access it from any device and any time. They also need to be as delightful as the consumer applications I use everyday.”

As UX designers, we are challenged to improve the beauty of enterprise applications without sacrificing the usability and functionality. I would like to share our journey how we have achieved that.

Who is Aylin Uysal

Ms. Uysal is responsible for UX strategy and innovation across Oracle Applications HCM and ERP Cloud Products. Her team’s mission is to create world-class product experiences for Oracle customers. They do that by following user-centered design process and making design thinking a driver of innovation.

Prior to joining Oracle Ms. Uysal worked at Silicon Graphics, Inc., and SAP. She has a Bachelors degree in Industrial Design from Middle East Technical University, and a Masters degree in Computer Graphics from San Francisco Academy of Art University. She lives in San Francisco but visits Turkey every summer. She is very passionate about design and has been recognized as one of the 30 most influential Turkish-American Women by Turk of America in design category.