Business Design for Digitalization
+ With Baran Korkut + Language Turkish
Business design is application of design thinking for solving existing business challenges, improving and innovating businesses and designing new businesses. Sometimes mistaken for lean startup due to both methodologies being preached and used for corporate innovation and entrepreneurship, business design prefers a more empathy first approach true to its design thinking core as opposed to the idea first approach of lean.
In this workshop, participants will use a popular challenge in business environment today, digitalization. The objective is made even more difficult by forcing the participants to design a solution for an internal customer. They will go through an extremely fast sample business design process, getting familiar with the thinking model and tools used such as the business model canvas, design criteria canvas, journey mapping and storyboarding.
Who is Baran Korkut
Baran Korkut wanted to become an industrial design student while in high school but ended up a mechanical engineer working in management and strategy consulting. He became a senior manager, participating and leading commercial strategy, due diligence, strategic planning and process optimization projects in multiple industries and geographies. One day he stumbled upon business model design and realized he could combine his experience in strategy with the dream of being a designer.
After quitting his strategy consulting career, Baran first became the Turkey partner of Business Models Inc., learning the trade from the creators of the global business model generation movement. After that he started his own consultancy practice “betakorp” and co-founded Workinlot. Currently he acts as the chief producer at Workinlot and oversees the business model and product roadmap, besides actively serving corporations in tackling their strategic challenges and seizing new opportunities at betakorp.
Baran holds a BA in Mechanical Engineering from Istanbul Technical University and an MBA from University at Buffalo. He would continue exactly what he is doing right now even if he didn’t have to work for the rest of his life.
About the organizer
UXservices is a specialized user research and user experience design consulting firm, based in Istanbul, Turkey. UXservices has a global reach to latest UX and usability know-how thanks to its active role in international organizations like UXPA, UX Fellows and IAI. UXservices has credentials and experience in a wide variety of interface platforms at different industries including telco, banking, finance, retail and more.