Strive to Survive: Designing Immersive Experiences

Virtual, augmented, and mixed reality technology allows us to immerse and experience the world beyond physicality or material objects. We achieve freedom by dematerializing experiences and interactions between people and objects. We are free to go places we couldn’t go before, meet people we couldn’t meet, witness an event which deemed impossible to experience, overcome constraints a medical condition could have brought.
As designers, we are currently faced with the challenge of bringing our skillset to the physical world. This lecture or workshop delves into how we should adapt as professionals and will showcase some techniques and resources when it comes to prototyping an immersive experience. We will also touch on how to structure and communicate Information Architecture within a VR/AR/MR environment.

Who is Dobrian Dobrev

Dobrian Dobrev is the UX Expert in Coca-Cola IT for the EMEA region. He is also the Capability Manager for Immersive & Conversational Experiences. Having been nominated for a UX Design Award back in 2016, his experience spans across different products & companies, with a focus for designing meaningful immersive experiences. He’s been a published author for various digital media. He speaks at UX conferences. He was the UX mentor for the first WebVR Incubator in the world. He is also teaching at the New Bulgarian University.

About the organizer

UXservices is a specialized user research and user experience design consulting firm, based in Istanbul, Turkey. UXservices has a global reach to latest UX and usability know-how thanks to its active role in international organizations like UXPA, UX Fellows and IAI. UXservices has credentials and experience in a wide variety of interface platforms at different industries including telco, banking, finance, retail and more.


Contact us

Eski Büyükdere Street.
Maslak Business Center, Block: A Floor: 8
Sarıyer / Istanbul – Turkey

Email: conference@uxistanbul.org
Phone: +90 212 276 06 43