Keynote:

UX & Art: How to Apply Artistic Perspectives in UX Design

Artful Thinking perspectives applied in creation of most famous artworks also inspire smart companies in designing best user experience. UX designers and Business Analysts who wish to acquire these artful perspectives should first analyze and understand Bauhaus art movement that was founded in Germany with the vision of: “Unification of the Arts through Craft.”

Artists such as Paul Klee and Wassily Kandinsky contributed to Bauhaus as instructors. The curriculum included workshops on painting, sculpture, cabinet making, textile, metalworking, and typography. The Bauhaus School established a foundation for achieving best-user experience by combining functionality, usability, and aesthetics with the motto “Architecture begins where engineering ends.”

Who is Emrah Yayıcı

Emrah Yayici is the author of amazon best-selling books:

– UX Design and Usability Mentor Book
– Creativity and Innovation Mentor Book : Artful Thinking for Business and Technology
– Business Analysis Methodology Book
– Business Analyst’s Mentor Book
He is one of the managing partners of UXservices, BA-Works and Keytorc. He started his career as a technology and management consultant at Arthur Andersen and Accenture. Afterward he led global enterprise transformation projects at Beko-Grundig Electronics.

During his career he has managed innovation, digitalization and transformation projects in finance, telecommunications, consumer electronics, IT industries, and startups.

He is also the president of IIBA (International Institute of Business Analysis) Istanbul Chapter and board member of UXPA (User Experience Professionals Association) Istanbul and ArtBizTech.org (International Institute of Arts for Business and Technology).

He is now sharing his experience by publishing articles and books, leading training sessions, and give keynote speeches at conferences.