Keynote: Growth Design: Where Design and Business Intersect
Never in a million years did I think I would lead on the team helping Netflix grow to half a billion users. Not because I didn’t know I could, more of you never know where your life will take you.As a Growth Designer at Netflix, my goal is to convert as many new non-members and former members to paid subscribers as possible. Yes, that is a huge task, but I have access to many resources and the best colleagues. I also get to work across our various platforms, TV, Web, and iOS/Android.One of my first projects was a massive update to our NMHP(Non-member homepage) on TV. This page has not been updated in over ten years! And before I joined the team, they had already spent a year on the test. To put it in layman’s terms, I was coming in as the closer. It’s the bottom of the ninth inning, man on third, and Fonz is at-bat. Did he get a hit, or did he strike out…You Will Learn:
- What is Growth Design
- How a big company like Netflix values metrics
- How we setup and execute an experiment
Meet Fonz Morris
Fonz Morris is an entrepreneur and self-taught designer, born in Brooklyn and now based in San Jose. He has worked in tech and design on both coasts of the United States, in Philadelphia, New York, Atlanta, Washington D.C., and California. His belief in the importance of self-driven education continued through his travels through Europe, Central and South America, and South East Asia. Since 2020, Fonz Morris has been the Lead Product Designer at Netflix. Prior to joining Netflix, he led a design team at Coursera.
Fonz has worked with some of the world’s biggest companies, collaborated with hip hop producers and entrepreneurs, and led his own start-up teams. He secured angel funding for start ups, including working with the Lomax family, one of the few Black venture capitalist families in the USA.
As a fierce advocate for the self-taught designer and entrepreneur, he is involved in mentoring design students through a range of organizations including California College of the Arts, and General Assembly’s UX Design Bootcamp. Fonz has contributed his knowledge to conferences including AfroTech, UX Fest, UXDX, Rethink, Made In the Future, and State of Black Design. He is involved as an advising partner or consulting with venture capital firms First Round, Floodgate, and Signalfire, helping guide the next young designers and self-starters.
Interested?
Tickets Available!
About the organizer
UXservices is a specialized user research and user experience design consulting firm, based in Istanbul, Turkey. UXservices has a global reach to latest UX and usability know-how thanks to its active role in international organizations like UXPA, UX Fellows and IAI. UXservices has credentials and experience in a wide variety of interface platforms at different industries including telco, banking, finance, retail and more.
Contact us
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Maslak Business Center, Block: A Floor: 8
Sarıyer / Istanbul – Turkey
Email: conference@uxistanbul.org
Phone: +90 212 276 06 43