Terms of Experience: UX, CX, SD
As design professionals we tend to express our works and approaches in a determined framework such as user experience (UX), customer experience (CX) and service design (SD). Are these generated terms help us to define our work and provide us a solid ground, or do they cause us to create silos and move away from a holistic approach? In this presentation I will discuss these concepts and how these concepts are related to each other. From all my inferences, I will share with you some insights about how to embrace a more holistic experience design approach.
Who is İlke Savran
Ilke is a senior interaction designer at IBM IX. Ilke designs experiences that inspire people and create new opportunities for companies and organisations through information and digital services.
She is the expert behind the navigation, organisation, interaction design, and business / user process design for leading-edge Web solutions, software, mobile, and other interactive devices.
This involves application of user-centred design methods to translate user needs, business objectives, and technology capabilities into world-class user experiences for leading companies.
As the Senior Interaction Designer Ilke, works directly with senior level practitioners, liaises with development teams and drives a point of view for the end-user facing solution.