The Dating Principle
+ Language: English
There are many parallels between how you should treat your web site and your first date. At least: if you want them to end in a successful relationship.
Build around 10 universal but often forgotten conversion principles, Karl gives more than 30 examples of AB-tests that illustrate how you can sell more and convince your visitors with these principles. He shows the data and how he came up with those ideas.
Yes, you can use these tips for dating too. But be aware: Karl is a user research and conversion specialist. Not a dating expert.