Laith Ulaby is the Director of User Research at Udemy, an online learning marketplace. He previously worked for companies such as Uber, Shyp, Google, and Answerlab, as well as in the public sector with fellowships at the Convergence Center for Policy Resolution and the United Nations’ Centre for Humanitarian Data. With an academic background in ethnographic research, Ulaby has taught at UCLA, Georgetown University, the UC Berkeley Extension, and the UC Berkeley School of Information.
UX Research Insights and the Nutrient Gradient
In this talk, we will explore:
- What are the blockers to get out of our comfort zones and discover ways to produce new kinds of nutrient-rich insights?
- How do we prevent new forms of insights from taking up all the oxygen in the system or over-harvesting a specific kind of insight to the point that it causes a collapse?
- How do we think about insights more holistically across organizations (e.g. customer support, data science, market research) in such a way that we maintain the right balance in the ecosystem?
About the organizer
UXservices is a specialized user research and user experience design consulting firm, based in Istanbul, Turkey. UXservices has a global reach to latest UX and usability know-how thanks to its active role in international organizations like UXPA, UX Fellows and IAI. UXservices has credentials and experience in a wide variety of interface platforms at different industries including telco, banking, finance, retail and more.