KEYNOTE

Laith Ulaby

Laith Ulaby is the Director of User Research at Udemy, an online learning marketplace.  He previously worked for companies such as Uber, Shyp, Google, and Answerlab, as well as in the public sector with fellowships at the Convergence Center for Policy Resolution and the United Nations’ Centre for Humanitarian Data. With an academic background in ethnographic research, Ulaby has taught at UCLA, Georgetown University, the UC Berkeley Extension, and the UC Berkeley School of Information.

KEYNOTE

UX Research Insights and the Nutrient Gradient

In the natural world, living organisms grow toward sources of nutrients and can cause a massive proliferation of well fed organisms like an algae bloom. These blooms can grow so rapidly that they can kill all other life forms by devouring the entire oxygen in an area – eventually starving and dying because they have feasted on all of the nutrients.
This is a useful metaphor for how we can think about insights we use in product development as similar to nutrients. Rolling research, democratizing research, site intercepts, and many other approaches can really supercharge the design process and product thinking, but they have to be managed carefully.

 In this talk, we will explore:
  • What are the blockers to get out of our comfort zones and discover ways to produce new kinds of nutrient-rich insights?
  • How do we prevent new forms of insights from taking up all the oxygen in the system or over-harvesting a specific kind of insight to the point that it causes a collapse?
  • How do we think about insights more holistically across organizations (e.g. customer support, data science, market research) in such a way that we maintain the right balance in the ecosystem?

About the organizer

UXservices is a specialized user research and user experience design consulting firm, based in Istanbul, Turkey. UXservices has a global reach to latest UX and usability know-how thanks to its active role in international organizations like UXPA, UX Fellows and IAI. UXservices has credentials and experience in a wide variety of interface platforms at different industries including telco, banking, finance, retail and more.

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Sarıyer / Istanbul – Turkey

Email: conference@uxistanbul.org
Phone: +90 212 276 06 43

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