Speaker:

Let Your Customers Change You!

Digitalization and new technologies have changed customers’ expectations and needs. In today’s world, being a digital bank does not only mean offering banking transactions online, but also providing smart solutions for customers financial needs and improving their experience constantly.

Change is irresistible! In a rapidly digitalizing world; customer needs, expectations and usage habits are changing day by day. Digital financial services should also keep pace with these changes and re-design their mobile world without damaging the customer experience. In this talk, Müge will share her experiences on the ways to drive the change in digital banking experience by embracing a customer-centric point of view.

Who is Müge Çiğdem İşlek

Müge is Digital Customer Experience Manager at Akbank. She provides holistic insights sourced from direct customer researches, feedbacks and customer digital channel behavior for guiding design projects. Prior to her CX expertise, she worked as customer analytics manager in Akbank and Turk Telekom.
She combines her analytical skills with empathy, focuses on understanding customers’ pain points and expectations to drive seamless, personalized and dynamic digital experiences.