Let Your Customers Change You!
Digitalization and new technologies have changed customers’ expectations and needs. In today’s world, being a digital bank does not only mean offering banking transactions online, but also providing smart solutions for customers financial needs and improving their experience constantly.
Change is irresistible! In a rapidly digitalizing world; customer needs, expectations and usage habits are changing day by day. Digital financial services should also keep pace with these changes and re-design their mobile world without damaging the customer experience. In this talk, Müge will share her experiences on the ways to drive the change in digital banking experience by embracing a customer-centric point of view.