Working with Cross-Functional Partners; How to Create a Culture of User-Centered Design

With all that goes on within every organization, whether large or small, it could be challenging to get cross-functional team members to take a minute to truly look into what the user needs are, and implement a process based around user-centered design. “It’s expensive”, “It’s time-consuming”, and “We need to prioritize other things first” are some of the phrases UX professionals often hear. However, with the right tools, a few things could be done to empower the voice of the user, and enable the transition into a user-centered design culture.

Who is Nizar Saqqar

Nizar is a User Experience Researcher at YouTube, where he acts as the link between users, Design, Engineering, and Product Management in implementing a user-centered design process that starts with understanding the user’s needs and pain points. Previously, he lead User Research and Interaction Design as a UX Manager at a San Francisco startup, and has lead major user research projects for multiple Fortune 500 companies in Silicon Valley, across all stages of product development.

About the organizer

UXservices is a specialized user research and user experience design consulting firm, based in Istanbul, Turkey. UXservices has a global reach to latest UX and usability know-how thanks to its active role in international organizations like UXPA, UX Fellows and IAI. UXservices has credentials and experience in a wide variety of interface platforms at different industries including telco, banking, finance, retail and more.


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