Title:

Service Design and Space: Observation for Designing a Better Experience

From start ups to global companies, every organization makes design decisions related to deliver their product. Among all these decisions, design of environment is the most costly and the binding one. Traditional process of designing buildings, outdoor and interiors relies on the number, occupancy and simple task based interactions of pre-determined user types and artistic pursuit of the design professionals. Yet, designing for complex tasks such as achieving particular behaviors (eg. Social interaction) requires a knowledge-base approach. Observation -when conducted properly- is a powerful way to understand complex behavioral patterns and their relation to space. Through observation, one can develop design information and insights that may not otherwise available. This talk will present internationally funded research projects in various environments including museums, long-term care, neighborhoods, exhibition spaces and learning environments by including various observation strategies. Finally speaker’s recent inter-disciplinary research on indoor positioning technologies will be introduced as a novel instrument for observation and automated behavior mapping.

About the organizer

UXservices is a specialized user research and user experience design consulting firm, based in Istanbul, Turkey. UXservices has a global reach to latest UX and usability know-how thanks to its active role in international organizations like UXPA, UX Fellows and IAI. UXservices has credentials and experience in a wide variety of interface platforms at different industries including telco, banking, finance, retail and more.

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