User Research in Product Development: How to Implement User Research Methods into Design, Development Processes?
+ With Örsan Berkay Tülüce & Ahmet Erşanlı + Language Turkish
Great product experiences and successful strategy executions start with a good understanding of users. User research is a critical component of the design/ development process and it enables product teams to design products in a way that meets the requirements of both strategic, market and user values.
Who is Örsan Berkay Tülüce
Örsan is awarded product designer and systematic investigator who is responsible to gather information from users in order to add context and actionable insights into the process of designing the user experience and crafting compelling stories. Currently, he continues his career as Lead-UX Researcher, Strategist in UXservices by taking the role of coaching, managing multi-disciplinary research/ design teams and help companies to drive the design strategy, the vision of a product and materialize opportunities by aligning both user needs, business goals and delivering user-focused actionable insights to drive growth.
Who is Ahmet Erşanlı
About the organizer
UXservices is a specialized user research and user experience design consulting firm, based in Istanbul, Turkey. UXservices has a global reach to latest UX and usability know-how thanks to its active role in international organizations like UXPA, UX Fellows and IAI. UXservices has credentials and experience in a wide variety of interface platforms at different industries including telco, banking, finance, retail and more.