Örsan Berkay Tülüce

UX Strategist & Product Designer @UXservices

Ahmet Erşanlı

Sr. UX Researcher @UXservices


User Research in Product Development: How to Implement User Research Methods into Design, Development Processes?

+ With Örsan Berkay Tülüce & Ahmet Erşanlı                                         + Language Turkish

Great product experiences and successful strategy executions start with a good understanding of users. User research is a critical component of the design/ development process and it enables product teams to design products in a way that meets the requirements of both strategic, market and user values.

During this workshop, you will explore how can you position user research activities in different phases of product, business development projects by considering long-term earnings. Learn how to match the project goals and the research methods which let you explore the users’ world by increasing your know/ how about the methods which helps you to add context and insight into the process of designing the user experience and crafting compelling stories. And practice the path which enables you to reach the data and how to transform it into the smart design decisions.

Who is Örsan Berkay Tülüce

Örsan is awarded product designer and systematic investigator who is responsible to gather information from users in order to add context and actionable insights into the process of designing the user experience and crafting compelling stories. Currently, he continues his career as Lead-UX Researcher, Strategist in UXservices by taking the role of coaching, managing multi-disciplinary research/ design teams and help companies to drive the design strategy, the vision of a product and materialize opportunities by aligning both user needs, business goals and delivering user-focused actionable insights to drive growth.

Who is Ahmet Erşanlı


About the organizer

UXservices is a specialized user research and user experience design consulting firm, based in Istanbul, Turkey. UXservices has a global reach to latest UX and usability know-how thanks to its active role in international organizations like UXPA, UX Fellows and IAI. UXservices has credentials and experience in a wide variety of interface platforms at different industries including telco, banking, finance, retail and more.


Contact us

Eski Büyükdere Street.
Maslak Business Center, Block: A Floor: 8
Sarıyer / Istanbul – Turkey

Email: conference@uxistanbul.org
Phone: +90 212 276 06 43