Speaker:

Delivering Insights To Impact Design Decisions

Great product experiences and successful strategy executions start with a good understanding of users. User research is a critical component of the design/ development process and it enables product teams to design products in a way that meets the requirements of both strategic, market and user values.
In this session, we will talk about how you can synthesize, deliver insights which impact product strategy, design decisions and how might you uplevel, transform the findings to actionable takeaways for product success through the framework which we designed for UXservices.

Who is Örsan Tülüce

Örsan is awarded product designer and systematic investigator who is responsible to gather information from users in order to add context and actionable insights into the process of designing the user experience and crafting compelling stories. Currently, he continues his career as Lead-UX Researcher, Strategist in UXservices by taking the role of coaching, managing multi-disciplinary research/ design teams and help companies to drive the design strategy, the vision of a product and materialize opportunities by aligning both user needs, business goals and delivering user-focused actionable insights to drive growth.

Who is Volkan Güler