Keynote:
Embracing Complexity
One of the universal principles of User Experience is simplicity. When does the pursuit of simplicity itself become a limitation? Come and hear how embracing complexity can help you become a better UX leader and strategist.
Who is Paolo Malabuyo
Paolo Malabuyo is a user experience designer, creative leader, and educator. He’s currently a Director of User Experience for YouTube Advertising at Google and an Adjunct Professor at Carnegie Mellon University Silicon Valley.
He has designed products ranging from consumer to enterprise; hardware, software, and service; entertainment to productivity; platform to content. Highlights include YouTube Ads within Google Ads, the Xbox 360 game console, the F015 Mercedes-Benz “Luxury In Motion” research car, Netflix on the web and TV devices, Crimson Skies: High Road to Revenge game on Xbox, and the first Alternate Reality Game “The Beast”. Born in the Philippines, he now lives & works in Silicon Valley.