Using Customer Insights to Drive Business Growth

Companies have shifted their focus from being business-centric to being customer-centric. Although maturity of the sectors and companies varies, customer experience will be the key brand differentiator regardless of the sector. For this reason, it matters how you integrate customer insights with your business. Always remember that at the end of the day, your customers will only remember how you made them feel!

· Customer experience as a strategy – not just a business unit
· Onboarding user experience into organizations and challenges you may face while doing so
· Akbank Digital Banking case

Who is Seda Sürenkök

Seda currently works as Digital Customer Experience Manager at Akbank. Prior to that, she has worked for different organizations with a focus on financial sector.
Combining her extensive experience in strategy and finance, she now focuses on creating the highest possible business value using customer researches and insights. As the Digital Customer Experience Manager, Seda works directly with functional designers, service designers and product owners; and she drives a point of view for the end-user facing solutions.

About the organizer

UXservices is a specialized user research and user experience design consulting firm, based in Istanbul, Turkey. UXservices has a global reach to latest UX and usability know-how thanks to its active role in international organizations like UXPA, UX Fellows and IAI. UXservices has credentials and experience in a wide variety of interface platforms at different industries including telco, banking, finance, retail and more.


Contact us

Eski Büyükdere Street.
Maslak Business Center, Block: A Floor: 8
Sarıyer / Istanbul – Turkey

Email: conference@uxistanbul.org
Phone: +90 212 276 06 43