Using Customer Insights to Drive Business Growth
Companies have shifted their focus from being business-centric to being customer-centric. Although maturity of the sectors and companies varies, customer experience will be the key brand differentiator regardless of the sector. For this reason, it matters how you integrate customer insights with your business. Always remember that at the end of the day, your customers will only remember how you made them feel!
· Customer experience as a strategy – not just a business unit
· Onboarding user experience into organizations and challenges you may face while doing so
· Akbank Digital Banking case