Keynote: UX Localization: Design for The Global Audience
As we are in a global market, there’s more to winning over international audiences than just translating text into another language or simply updating UI components. Localizing your user experience design is about crafting cross-functional products with international UX in mind from the start of the development process. With extensive experience in UX/UI design and visual design, Shantelle Liu will share the most up-to-date insights and best practices of UX localization for a global audience.
Meet Shantelle Liu
Shantelle Liu is a UX/UI designer who enjoys creating minimalist, user-centric, and pixel-perfect designs to tell the story of a brand. Currently, Shantelle is an e-commerce UX designer at Zoom. Her main job there is to design eCommerce solutions for zoom.us, covering all stages of the eCommerce process from product listing to purchasing, as well as upgrade funnels and user billing management. In previous professional endeavors, Shantelle has leveraged her design skills for a variety of companies in different industries, from leading tech companies like Apple and Microsoft to governmental agencies and start-ups. When Shantelle is not working on design, she enjoys traveling around the places, playing with her bunny Judy, and exploring new cuisines in the kitchen.
About the organizer
UXservices is a specialized user research and user experience design consulting firm, based in Istanbul, Turkey. UXservices has a global reach to latest UX and usability know-how thanks to its active role in international organizations like UXPA, UX Fellows and IAI. UXservices has credentials and experience in a wide variety of interface platforms at different industries including telco, banking, finance, retail and more.