Keynote: Make the Product Shift

What separates product organisations that merely survive, from those that thrive in challenging economic times? It isn’t just speed of delivery or the brilliance of individual teams, it lies in the ability to continually optimise organisational capabilities so that strategy, leadership, and day-to-day product development practices reinforce one another.

In this talk, we’ll explore how organisations can make “the product shift” by connecting strategic intent to tactical change, enabling leaders to balance incentives with resources, and embedding new behaviours through operational working groups. Drawing on real-world examples from companies like Farfetch, Bumble, and Reward Gateway, you’ll learn how to design change that is contextually relevant, sustainable, and impactful.

The goal isn’t just product delivery, it’s building an organisation that can adapt, learn, and deliver value consistently, even in hard times.

Takeaways

● Strategic to Tactical: How to translate vision and principles into actionable organisational change that prove progress and build momentum.
● Balanced Leadership: How leaders can balance incentives, resources, and expectations to make change stick.
● Behavioural Commitment: How operational working groups tackle capability gaps and operating model bottlenecks.
● Practical Playbook: Real-world examples of organisations shifting their product capabilities and how you can too.