Combining Quantitative and Qualitative Insight to Build and Deliver Experiences

This talk will look at different sources of quantitative and qualitative data in user research and analytics and how to use multiple sources of data to get a holistic picture of what is and isn’t effective in your products and services. Combining quantitative and qualitative data tells a powerful story as well helping to make processes leaner, create virtuous cycles of user centered data driven delivery.

Who is Stephanie Marsh

Stephanie has been in User Research and User Experience since 2003 when she started her PhD in Using and Evaluating HCI Techniques in Geovisualization: Applying Standard and Adapted Methods in Research and Education in the School of Informatics at City University. Her experience spans being UX consultant, manager and researcher, across academia, client, agency side for lots of sectors including commerce, media, travel, charities, parliament and government. Making experiences that allow the user to do what they need and want to do and businesses to also meet their targets, through user experience research & design. She is currently the Head of User Research and Analysis at Government Digital Service.

About the organizer

UXservices is a specialized user research and user experience design consulting firm, based in Istanbul, Turkey. UXservices has a global reach to latest UX and usability know-how thanks to its active role in international organizations like UXPA, UX Fellows and IAI. UXservices has credentials and experience in a wide variety of interface platforms at different industries including telco, banking, finance, retail and more.


Contact us

Eski Büyükdere Street.
Maslak Business Center, Block: A Floor: 8
Sarıyer / Istanbul – Turkey

Phone: +90 212 276 06 43