Keynote:

Embedded UX Research: Agile & Deep

User research is often seen as a luxury or a time-consuming activity, fit only for the biggest companies. I will talk about a more agile and effective approach: embedded UX research. To provide inspiration, focus and validation at the right moments within the design process. Making sure your design decisions are driven by, and based on insights, evidence and not just gut feeling. With real cases I will demonstrate:

• What the added value is of structurally involving end users in your design process
• How to involve design teams (and other disciplines/roles) in UX research to make better design decisions
• How embedded UX research strengthens your UX strategy

Who is Stijn Nieuwendijk

Stijn is one of the pioneer user experience specialists in The Netherlands. Starting out as a usability researcher, he now advises large organisations to develop and refine their UX strategy. He focusses on agile and practical design research to gain critical user insights in all stages of design. Among his clients are Ahold, KLM, Rijksmuseum and Dutch Ministry of Infrastructure. And above all he loves to eat and cook.