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Masterclass / 2022

Tanju Ozturk

UX Manager @Hepsiburada

Rapid Iterative Testing and Evaluation

As user experience professionals, we often face objections that there is not enough time or resources to conduct usability testing during development. In addition, we will discuss a way to increase the UX maturity of the entire team, including stakeholders.
Rapid Iterative Testing and Evaluation (RITE) is a rigorous method that can be used to evaluate and identify interface problems, quickly fix them, and then empirically verify the efficacy of the fixes, using a rapid test–fix–test–fix approach.
  • When RITE is right
  • Tips for getting RITE
  • When shouldn’t you use the RITE
  • A Combination of Usability Test Methods for Agile Design (RITE + Krug)

Meet Tanju Öztürk

Tanju currently works as UX Manager at Hepsiburada. Prior to that, he has worked at Avansas,,, Aslanoba Group, and Borusan Group in charge of experience and product management.

Combining his extensive experience in UX and Product, he now focuses on creating the highest possible business value using customer research and insights. As the UX Manager, Tanju works directly with UX designers, UX researchers, strategists, product owners, and he drives a point of view for the end-user-facing solutions.


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About the organizer

UXservices is a specialized user research and user experience design consulting firm, based in Istanbul, Turkey. UXservices has a global reach to latest UX and usability know-how thanks to its active role in international organizations like UXPA, UX Fellows and IAI. UXservices has credentials and experience in a wide variety of interface platforms at different industries including telco, banking, finance, retail and more.


Contact us

Eski Büyükdere Street.
Maslak Business Center, Block: A Floor: 8
Sarıyer / Istanbul – Turkey

Phone: +90 212 276 06 43