Thiago Fontes is a senior user experience researcher at WhatsApp (Meta) with over a decade of experience identifying and distilling growth opportunities through research-driven innovation. Currently working on driving growth for WhatsApp’s conversational commerce products, he has spearheaded initiatives that impacted strategy across diverse business units. An expert at distilling complex insights to uncover high-value concepts, Thiago excels at aligning research plans to strategic goals and translating findings into recommendations that influence product vision and fuel business growth.