Mobile: A Catalyst for Digital Transformation
Come with me to a journey through the mobile world. Learn what´s going on and where the road of Apps could lead to. Find out what matters if you want to create a mobile experience. Learn from some real use cases the do´s and don´t. Find “maybe” the most magic answers to the questions:
– What´s important for my mobile strategy
– How to build a mobile strategy
– How this leads into a higher business value for my company
Who is Thomas Balduff
Thomas Balduff has worked for over 25 years as a professional in the digital entertainment and software industry.
Thomas studied Engineering in Germany/Darmstadt. Afterwards he worked in Sales, Management and Marketing positions for US based organizations like Oracle and Cognos. Then he worked successfully in the Entertainment business for Macrovision and RealNetworks. Most recently he introduced Augmented Reality into the German speaking and Eastern European markets as a Digital Marketing Evangelist.
His latest challenge led him into the Social Login business where he is leading the business for Janrain in German speaking countries and helping media organizations monetize digital content and increase add revenue.