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2021 / Speakers

Tyler King

Design Lead

Meet Tyler

Tyler is a design lead at IBM, specializing in design research and strategy for enterprise hardware – specifically mainframes! Most recently, she oversaw the design work for the new z15 Instant Recovery capability and z/OS Workload Interaction Navigator.

She’s currently working on several upcoming projects related to mainframe strategy, for everything from the hardware all the way up through the operating system.

In addition to her product work, Tyler is the studio lead for IBM Studios Poughkeepsie, where she focuses primarily on skills growth initiatives for new designers.

"Avoiding Icebergs Through Preventative Research"

We live and design in a culture of make, make, make! It’s the corporate world, so what else would we expect? More products = more money, right?

But by exclusively celebrating output (oftentimes regardless of the quality or user need), we fail to honor a vital function of design research: prevention. Stopping a ship before it hits an iceberg would be applauded, so why are “failed” projects viewed with shame and embarrassment?

I don’t know about you, but if I saved my company millions of dollars in development, I’d brag about it. And that’s exactly what I’m going to do.

I’ll talk about preventative design and how we might shift our celebrations toward purpose-driven outputs rather than output for the sake of output.

Key takeaways:
1. How to prepare and execute an air-tight research plan
2. How to deliver “bad news” to stakeholders
3. How to deal with researcher guilt


Tickets Available!

Questions In Mind?

About the organizer

UXservices is a specialized user research and user experience design consulting firm, based in Istanbul, Turkey. UXservices has a global reach to latest UX and usability know-how thanks to its active role in international organizations like UXPA, UX Fellows and IAI. UXservices has credentials and experience in a wide variety of interface platforms at different industries including telco, banking, finance, retail and more.


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