“What women want” That was our motto. We started our journey for healthier and stronger women. We started with the question “Why” and designed the Triwi to remove “Because” out of our sentences, we tried to look through the eyes of women. What level of knowledge did women have about their health? What solution did they want? What were the problems we come across, as women?
Zeynep was born in Istanbul and studied in Adana untill Bachelor’s degree. Until 2003, she lived and worked in Adana in her own company about organization planning, consulting and management. In 2003, she moved to Izmir and certified at Master Plus Diploma and started to her professional coaching career. She is still self employed in both personal and professional coaching area. In 2018, they gathered a team to develop a smart bra that detects breast lumps and do breast health follow-up for early diagnosis of breast cancer named Triwi.
She lives with her two daughters, two cats and two dogs.
UXservices is a specialized user research and user experience design consulting firm, based in Istanbul, Turkey. UXservices has a global reach to latest UX and usability know-how thanks to its active role in international organizations like UXPA, UX Fellows and IAI. UXservices has credentials and experience in a wide variety of interface platforms at different industries including telco, banking, finance, retail and more.
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