Behavioral Economics – Changing Behaviour Without Changing The Attitude
+ With Akan Abdula + Language Turkish
Brands, which cannot make a sustainable impact, try to fill the gap by spending more on the media. However, the consumer, bombarded as a result of this process, stakes a stronger claim on his attitude rather than changing it. That’s why it is wise to focus on behavior under circumstances where the consumer defends his attitude.
Behavioral Economics is a choice architecture approach focused on changing the behavior, not the attitude.
“Brand Choice Architects” take any environment where consumers make choices and redesign that environment in a way that facilitates decision making in favor of the brand.
- What Behavioral Sciences have taught us
- How the brain decides
- How brain errors work
- Making consumer irrationality more predictable