WORKSHOP:

Behavioral Economics – Changing Behaviour Without Changing The Attitude

+ With Akan Abdula                                                          + Language Turkish


Brands, which cannot make a sustainable impact, try to fill the gap by spending more on the media. However, the consumer, bombarded as a result of this process, stakes a stronger claim on his attitude rather than changing it. That’s why it is wise to focus on behavior under circumstances where the consumer defends his attitude.
Behavioral Economics is a choice architecture approach  focused on changing the behavior, not the attitude.
“Brand Choice Architects” take any environment where consumers make choices and redesign that environment in a way that facilitates decision making in favor of the brand.
Content

  • What Behavioral Sciences have taught us
  • How the brain decides
  • How brain errors work
  • Making consumer irrationality more predictable
  • Cases

About the organizer

UXservices is a specialized user research and user experience design consulting firm, based in Istanbul, Turkey. UXservices has a global reach to latest UX and usability know-how thanks to its active role in international organizations like UXPA, UX Fellows and IAI. UXservices has credentials and experience in a wide variety of interface platforms at different industries including telco, banking, finance, retail and more.

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Email: conference@uxistanbul.org
Phone: +90 212 276 06 43

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