Reydan Yaşar, PhD, Instructor @Bogazici University

Opening Speech

Sid Arya, President @IIBA Vancouver Chapter

Keynote: From Data to Decisions: 
How BAs Can Drive Value in AI Projects

Tashfeen Ahmed, Senior Product Designer @Microsoft

Keynote: Designing by Shipping Code: How Designers Use AI Coding Agents. Claude Code, Cursor, VS Code, and the rise of the designer-builder.

Speed Networking

Yağız Gürbüz, Turkey Ambassador @Lovable

Live Demo: Dietitian + Client Portal, AI-Powered (Diyetlify): A Smart CRM for Dietitians, A Smart Assistant for Clients

David Tomov-Strock, Senior Business Analyst @MentorMate

Keynote: Getting to the heart of the matter with storytelling

Mihaela Draghici, Product Leader | Language Mapping Blueprint

Keynote: Language as Design Infrastructure: Why Teams Don’t Align, and How to Fix It.

Laura Brandenburg, Founder @Bridging the Gap

Keynote: From Reactive to Proactive: How to Think and Act Like a Business Analyst

Koray Yitmen, Partner @BA-Works Business Analysis Services, Thought Leader

Keynote Speech: Agentic Business Analyst: How to become and succeed in the AI-First IT World? Case studies from multisport athlete Michael Jordan

Rahul B, Senior UX Designer @Amazon

Keynote: UX Leadership by Design: Influence Systems for Non-Linear Careers

Panel: From Business Analyst to Product Owner and then to Agentic Business Analyst

Nastassia Shahun, Senior IT Business Analyst and Product Owner

Keynote: The BA–UX Power Shift in the Age of Intelligent Products

Tsvetina Kireva, Senior Business Analyst and Cluster Lead @SoftServe

Keynote: Harnessing the Power of Generative AI: Transforming Business Analysis in the Digital Age

Chris Compston, Founder & Coach @chriscompston

Keynote: Make the Product Shift