Service Design at the Olympics
Great experiences depend on a large number of interdependent factors, some which can be controlled, others not.
In this talk I’ll share some of what I learnt as a service designer in planning and delivering the spectator experience for over 12 million ticket holders at the London 2012 Olympic and Paralympic Games. I’ll also share how we made continual improvements from opening to closing ceremonies, helping to deliver Britain’s personal best.
Together we’ll explore what can be applied to the design and delivery of more everyday services and experiences.
Who is Alex Nisbett
A designer of award winning and impactful brands, communications and experiences for over 30 years and Head of Design in the UK’s pioneering service design consultancies since 2005. Alex has delivered customer experience strategies and services for a broad mix of organisations in the private and public sector including IKEA, The UK Department of Health, Virgin Atlantic, KONE, The London 2012 Olympic Games, British Gas, BBC and Mercedes Benz.
He is also a member of the management team of SDN, the Service Design Network and is editor of the Service Design Awards Annual.
As Strategic Design Director in the Designit London studio, Alex has an overview on all client projects and pays special attention to developing design strategy, service design process and approach, and helping the design community to fulfil their potential.