Colleen Cristarella, MBA, CBAP, IIBA-AAC, IIBA-CPOA is an endlessly curious business analysis practitioner for more than 20 years. With a passion for delivering the right solutions to customers, Colleen’s current role is that of a functional analyst at Simmons Foods. She is driven to support others in their pursuit of analysis excellence, participating as a volunteer and former staff member of the IIBA, VP of Marketing of the northwest Arkansas IIBA chapter, and blogs at www.analysisrocks.com.