Systems Thinking for UX Organizations
All companies have their own working culture based on different organizational structures, management methodologies, goals and strategies, budget allocations, decision making procedures etc. Regardless of the culture you have in your company, there is only one way to excel the contribution of your role and value you create. First you have to have a clear vision regardless of your role. Second, you have to have a system and subsystems which support your vision. Therefore now, we are going to talk about how to create our own systems and how to use our resources within a system efficiently to reach the milestones of our vision. Systems Thinking will be our guide on this journey.
Who is Devrim Pektaş
Devrim Pektaş is a UI/UX & Product Management Director with over 20 years of experience. He has a major in Graphic Arts in Anadolu University, Faculty of Fine Arts Education. He has started his career as a designer on web and multimedia agencies in early days of internet in Turkey. He led the web projects of the leading automotive, pharma, telecommunication and internet companies in Turkey such as Ford, Honda, Subaru, Pirelli, Eczacıbaşı, Turkcell and Mynet. Back in 2001, he had a job offer from one of the biggest pharmaceutical marketing agency of the USA and accepting the offer he had the opportunity to lead the web design projects of the biggest pharmaceutical companies in the world, such as; Roche, Pfizer, Abbott, Sanofi-Aventis, Novartis, and Glaxo Smith Kline. His work has been recognized by prestigious awards such as Webby Awards, PRSA Prism Awards, Omni Awards, American Design Awards, New Web Pick Awards, QNT5 Design Awards & Creative Website Awards.
His e-commerce career has started with eBay/Turkey which most of you know as gittigidiyor.com in 2008. After 3 years of C2C business in eBay/Turkey, he founded his B2C start-up “Open Market” company in 2011. He had acquired extremely detailed knowledge about buyer/seller expectations, user requirements and systems thinking approach during his startup experience. Few years later, he had an opportunity to use his wide range of digital knowledge in n11.com and furthered his ecommerce experiences. Now he is leading Web and Mobile Products, UI&UX , Visual Design and Analysis teams at n11 as a Product & UI/UX Director. He is also leading the Product and Analysis team at n11pro which is the fresh new B2B Wholesale Platform of Doğus Planet.
Apart from his work experience he is also an advanced motorcycle riding instructor in a non-profit association called OMM which aims to reduce motorcycle accidents in Turkey.