Hyper-Personalized User Experience Design
Hyper-personalization takes the personalization to the next level by leveraging advanced technologies such as artificial intelligence and IoT enabled devices to deliver more relevant offers and experiences to each user. Hyper-personalization is more involved, complex, and useful than traditional personalization because it goes beyond basic user data. Using the vast amount of consumer data to create one-to-one relationships with users is helping to leverage omni-channel data to drive personalized customer experiences in real-time.
In this session, Gizem will talk about how companies should use their data to increase engagement and design hyper-personalized user experience through best practices from Hopi and all around the world.
Who is Gizem Kuzucu
Gizem is the Head of Product Management and User Experience Team at Hopi. She has been developing new product strategies in emerging markets and designing user experience for 10 years.
Gizem studied Electrical and Electronics Engineering at METU and then started her career at Turkcell New Technology Business Department as a Product Manager designing emerging products. After 3.5 years at Turkcell, she had the chance to be an entrepreneur and joined PoiLabs which is a technology start-up having one of the largest ibeacon networks as a co-founder. PoiLabs understands customers’ behavior and reaches them with the right offer in the right micro position. In this way, she entered the world of hyper-personalization while running her own business and has been working on it to develop user oriented products for more than 6 years.