Insights to Actions in Customer Experience Management
After a lot of failures, Steve Jobs changed the world after this mindset-shift: “You’ve to start with customer experience and work backwards to the technology. Not the other way around.” What about today? How successful companies use customer experience as a differentiator in this competitive world? How they understand their customers’ needs and meet them with creating emotional connections? How they transform insights to actions? In this talk, award-winning customer experience professional Gökhan will share his expertise and experiences based on companies he worked and best practices around the world.
Who is Gökhan Kara
Gökhan is a Certified Customer Experience Professional (CCXP). He is the first and the only CCXP in Turkey, one of the 1000 in the world. He is founder and leads the Customer Experience Professionals Association (CXPA) Istanbul Network since 2018. Also he’s selected as 2020 Board of Directors of CXPA, which has 4000 members from 70 countries. He’s a jury member and chair of judges in prestigious customer experience awards such as International CX Awards, UK CX Awards and European Customer Centricity Awards.
He’s the winner of “2019 CX Impact Awards” and selected as “2019 Top 25 CX Leader of The Year”. He worked as a CX practitioner in Telecom, Banking and Energy sectors for almost 10 years. Currently, he works as Customer Experience Manager at Enerjisa. He’s writing articles for Harvard Business Review Turkey, CX Magazine and CX Network. He’s an international keynote speaker and gives trainings and consultancy to companies for better customer experiences.