The Path to Product Excellence (And How to Accelerate It)

More UXers have a seat at the table than any time before. We are sought after to create amazing experiences and solve problems for our users. Many UX resources, tools and opportunities are available and widespread. Why then, are so many products still sub-par, difficult to use and short of delivering a great user experience?
We still miss the mark on a holistic, end to end product development process that favors quality over quantity, incentivizes delivering against a high-bar, and considers the various systems, people and touch-points along the most critical user journeys.

  • Learn the factors that enable and hinder Product Excellence (PE), as well as the kind of environment and culture that fosters it, so PE is a shared responsibility
  • Take away processes, mechanisms and insights that give UX the necessary leverage for instilling PE in your organization
  • Learn about long-term and short-term initiatives that creates a culture of excellence within an organization

Who is Gülay Birand

Gülay joined Facebook as a Product Design Manager and UX Lead on Facebook Newsfeed in February 2019, where she is working with her team to create excellent experiences that build social value and connection.

Prior to Facebook, she spent 8 years at Google leading teams on Mobile Ads, Search, Identity, Hangouts, with the last 4 of those years as a UX Design Manager on Google Cloud Platform, focusing on cross-platform user experience design and strategy. Gülay’s passion lies at the cross-section of responsible innovation and service design in all facets of user experience creation.

She cares deeply about the consequences of technological advances and works to establish UX as a key player and advocate to society in the end to end product lifecycle.

About the organizer

UXservices is a specialized user research and user experience design consulting firm, based in Istanbul, Turkey. UXservices has a global reach to latest UX and usability know-how thanks to its active role in international organizations like UXPA, UX Fellows and IAI. UXservices has credentials and experience in a wide variety of interface platforms at different industries including telco, banking, finance, retail and more.


Contact us

Eski Büyükdere Street.
Maslak Business Center, Block: A Floor: 8
Sarıyer / Istanbul – Turkey

Phone: +90 212 276 06 43