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Keynote Speaker / 2021

Joe Meersman

Senior Design Director

"Sweating the Pixel: Scaling Quality thru Critique"

Joe will outline tactics for delivering high-quality outcomes, regardless of team size and user goals, by practicing critiques. He will map the value of Critiques across a Design Organization–from entry-level Designers to Group Creative Directors. Joe will detail the ‘why, when, what, and how’ of sharing work with peers that will drive better User Experiences.

Attendees will walk away with an understanding of:

  • The core habits of successful Critiquers
  • Guidelines for Giving, Receiving and Observing feedback
  • The difference between a Formal, Informal, and Ad-Hoc Critique
  • Five easy steps to running a Critique
  • How to pushback against common objections to running Critiques

Meet Joe

Joe Meersman is the Senior Director of Design at Intapp. Over the last decade, he has led teams delivering cognitive-enabled applications and services across Fintech, IoT, and various areas of Cloud Computing. As part of IBM Design’s core team, he educated over 1000 non-designers in Design Thinking and activated practitioners working on product teams across the globe.

Before joining IBM, he delivered User Experiences for Razorfish, Motorola, Herman Miller, Walgreens, State Farm, Belk, Veolia, Highmark, Polycom, Covidien, MSA, Allstate, Follett, Samsung, and Chrysler.

He lives in Austin with his wife, two children, and a Great Pyrenees.


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About the organizer

UXservices is a specialized user research and user experience design consulting firm, based in Istanbul, Turkey. UXservices has a global reach to latest UX and usability know-how thanks to its active role in international organizations like UXPA, UX Fellows and IAI. UXservices has credentials and experience in a wide variety of interface platforms at different industries including telco, banking, finance, retail and more.


Contact us

Eski Büyükdere Street.
Maslak Business Center, Block: A Floor: 8
Sarıyer / Istanbul – Turkey

Phone: +90 212 276 06 43