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Laura Robey

Principal Product Manager @Walmart

Keynote: The ‘How’ of Enterprise Information Architecture

Meet Laura Robey

Laura Robey, CBAP, IIBA-AAC, IIBA-CPOA is currently a principal product manager with Walmart, Inc. in the total rewards domain, specifically supporting benefits systems for over 1.6 million US-based employees.

With over 20 years experience, she fell in love with visual modeling and other representations of business requirements ever since she was asked to “draw me a picture” over a decade ago. Laura currently serves her local BA community as president of the northwest Arkansas IIBA chapter and in her free time, likes to play trivia with friends at local restaurants and is a bit obsessed with Solitaire.


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