Keynote:

The Decision Stack

Product, UX, and Engineering teams are faced with hundreds of decisions every day, from tiny design trade-offs to major strategic choices. Faced with so many decisions, how do we ensure high velocity and high quality decision making while also giving our teams the autonomy they need to succeed? In this talk Martin connects the dots from our vision and mission to our daily decisions through the lens of strategy and design principles.

Who is Martin Eriksson

Martin Eriksson is a product leader, speaker, author, and expert in product practices gleaned over 25 years experience building products and product teams in multiple markets and industries.

He has worked his way through the ins-and-outs of companies of various sizes, including The Financial Times, Monster (building the first SaaS offering there in 2004), Huddle, Covestor, and Cazoo. He literally wrote the book on Product Leadership, and currently serves as the CPO-in-residence at EQT Ventures, one of Europe’s leading venture capital funds.

As the Founder of ProductTank and Co-Founder and Chairman of Mind the Product – together the world’s largest product community that brings product people together in 195 cities across the globe to further the craft – Martin has helped define an industry and shaped the practices of a generation of passionate product people.

About the organizer

UXservices is a specialized user research and user experience design consulting firm, based in Istanbul, Turkey. UXservices has a global reach to latest UX and usability know-how thanks to its active role in international organizations like UXPA, UX Fellows and IAI. UXservices has credentials and experience in a wide variety of interface platforms at different industries including telco, banking, finance, retail and more.

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Maslak Business Center, Block: A Floor: 8
Sarıyer / Istanbul – Turkey

Email: conference@uxistanbul.org
Phone: +90 212 276 06 43

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