Empathy and Impact Mapping: Empathize and make impacts!
+ With Nikita Efimov & Yuri Vedenin + Language English
Is it hard for you to build empathy to your users? Is it hard for you to be on the same page with the rest of the team on who we are building our product for? Even if you did that, is it still hard for you to come up with a good solution to reach your project’s goal? Or is it hard to come up to mutually agreed project scope in your team?
The workshop will highlight 2 useful tools, Empathy Mapping and Impact Mapping, to help you to fix that.
First part will cover Empathy Mapping tool: a useful method to get the information from the heads of participants and to put everybody on the same in regards to their customer, users or whoever they are trying to build empathy for. Participants will get familiar with the tool and will see the results of mutual collaborative usage of the tool.
Second part will cover Impact Mapping tool: a strategic planning technique that helps to reduce waste by preventing scope creep and over-engineered solutions. Participants will get familiar with the tool and will see how it combines with Empathy Mapping and mutually benefits from it.
Who is Nikita Efimov
Nikita is a Senior Product Manager at Selectel, a UX coach at training center ITMINE, and an inspiring leader of the UXSPb – community of UX designers, user researchers, and information architects in Saint-Petersburg.
Who is Yuri Vedenin
Founder of UXPressia, founder and managing partner at UX consulting company, UXpresso, and founder and UX coach at training center ITMINE. Yuri is a Certified Business Analysis Professional combining UX and business analysis knowledge in his work. He is also founder and inspiring leader of the analyst.by – a community of business and systems analysts in Belarus. He also helps young entrepreneurs in startup schools in Belarus to enhance and launch their products.
About the organizer
UXservices is a specialized user research and user experience design consulting firm, based in Istanbul, Turkey. UXservices has a global reach to latest UX and usability know-how thanks to its active role in international organizations like UXPA, UX Fellows and IAI. UXservices has credentials and experience in a wide variety of interface platforms at different industries including telco, banking, finance, retail and more.