Predictive Design, how to be one step ahead of your customers.

In this presentation I’ll show how you can leverage on specific forms user research, machine learning and experimentation in order to find and fix possible friction points and/or offer better services and products to your customers before they even know they need it.

Who is Pedro Marques

I’m a Product Designer passionate about data and research who builds digital products and really enjoys growing people and businesses.

I’ve been in this industry for around 9 years and I’m currently working on the biggest accommodation provider on planet earth,, focusing on recommendation, ranking and machine learning.
I like the end to end hands on experience, that’s why I don’t limit myself on a given skill-set or job profile, I like technology, development and data science, all those things keep me running. My core abilities are based on multidisciplinarity, which means that I can comfortably flow through different kinds of workflows and technologies, it is all about solving the problem.

In the past I worked with huge and robust enterprise products for Petrobras (#38 Fortune global 500), Vale (the largest producer of iron ore and nickel in the world) and several other brands that are as awesome.

Conferences and Meetups

About the organizer

UXservices is a specialized user research and user experience design consulting firm, based in Istanbul, Turkey. UXservices has a global reach to latest UX and usability know-how thanks to its active role in international organizations like UXPA, UX Fellows and IAI. UXservices has credentials and experience in a wide variety of interface platforms at different industries including telco, banking, finance, retail and more.


Contact us

Eski Büyükdere Street.
Maslak Business Center, Block: A Floor: 8
Sarıyer / Istanbul – Turkey

Phone: +90 212 276 06 43