Delivering Digital Transformation Using DesignOps
Design as a practice is undergoing a significant change within the product-service continuum in the outcome economy. Seismic shifts in the era of cognitive commuting that includes AI, Machine Learning, IoT, IoE and born in the cloud apps, means that we have to deal with increasing complexity as digital disrupts every sector, transforming the services and the products we use.
The increasingly dominant role of agile methodologies and the need to collaborate as we deliver outcomes at speed, has precipitated the emergence of Design Operations (DesignOps).
DesignOps is a way of systemizing design practices and using a new and distinct set of approaches and activities to work alongside and dovetail with DevOps (Development Operations) and BizOps (Business Operations) underpinned with ResearchOps (ResOps).
This talk will focus upon DesignOps practices and the operationalization of service design in the creation of customer-centric, omni-channel experiences as an approach for digital transformation. I will talk about the changing roles of designers in the core team (or Tribe), approaches to research and data informed strategies that create value in the business and how to use hypothesis-driven design (HDD) based on goal driven outcomes using an iterative and agile approach of “discover, define, build, test, and measure”.
This presentation will show how DesignOps can be applied to deliver impactful transformation, improve design capability and expand capacity while working at speed to significantly reduce the time to market of innovative and user-centric products and services while unlocking value in the business.