Digital Transformation Using Service Design

This presentation will discuss new approaches in designing and innovating to deliver transformation that supports businesses as they drive to disruptive innovation in a range of sectors including Banking, Financial Services, Transport Utilities and Defence as we move swiftly into the era of cognitive computing and Industry 4.0

The talk will outline and explain strategic, tactical and practical approaches to innovating at speed using Service Design and UX in a model of Design 4.0; a holistic approach that utilizes a range of practices, processes and tool that help us collaborate radically within organisations to deliver digital transformation and disruption in the era of cognitive computing.

Who is Peter Fossick

I’m a highly experienced design leader and strategic director specialising in service design, UX design and design thinking to deliver disruptive innovation at speed.

With over 25 years experience of delivering branded omni-channel customer-centric digital solutions within the service-product continuum, I’ve worked across diverse sectors with top tier global corporations, as well as start-ups, in the USA, Europe, MENA, China and Australia. My project and client experience includes: AMP, Chic-Fil-A, GM, IBM, Nissan, Renault, The Saudi Ministry of Health, Standard Chartered Bank, VTech Holdings, WilliamHill Online and many more.

As the founder of the IXSD Academy, my team and I have developed a series of short courses that are aimed at designers, technology professionals and business leaders. The IXSD Academy teaches people how to collaborate, formulate design practices and apply design tools to deliver innovation.

As an academic I developed the first BFA & MFA in Service Design in the USA, as well as ground breaking undergraduate and postgraduate curricula in Design Thinking, HCD, Product Design, UX Design, Interaction Design, Innovation and Design Management.

I have a proven track record in successful boot-strapping and scaling start-ups at speed as an angel investor amd a design leader.

In my spare time I write, give talks, do meet-ups, draw, make and explore!

Personal Blog:

About the organizer

UXservices is a specialized user research and user experience design consulting firm, based in Istanbul, Turkey. UXservices has a global reach to latest UX and usability know-how thanks to its active role in international organizations like UXPA, UX Fellows and IAI. UXservices has credentials and experience in a wide variety of interface platforms at different industries including telco, banking, finance, retail and more.


Contact us

Eski Büyükdere Street.
Maslak Business Center, Block: A Floor: 8
Sarıyer / Istanbul – Turkey

Phone: +90 212 276 06 43