Prototypia – Creating Disruptive Services at Speed and Scale 

Seismic shifts in the era of digital and cognitive computing that includes artificial intelligence, machine learning, IoT, IoE and born in the cloud apps, means that we have to deal with increasing complexity and constant change as technology continues to disrupt every sector. From small, lean challenger start-ups to large, agile incumbents, the need to transform is constant and relentless in marketplaces that have become “asymmetrical”. The era of big-bang releases based on detailed requirements to deliver the ‘utopian’ ideal of the perfect product or service is dead.
Instead, successful organisations strive for a state of “prototypia” –  a flexible and adaptable operational and organisational state that embraces ambiguity and uncertainty in fluid marketplaces to create new business models, novel products and disruptive services. They do this by embracing an ethos of “learning though doing” that is achieved by constantly, researching and understanding, prototyping and evaluating, building and testing, releasing and measuring. This talk will look at how the “prototypia” organisation is responsive and adaptable by using ‘atomic principles’ in their approaches to research, design and development in the form of “Research Operations” (ResOps), “Design Operations” (DesOps) and “Development Operations” (DevOps). In so doing, these organisations are able to create flexible and adaptive organisations using “Ops” to deliver innovative and relevant customer-centric services and new products at much greater speed in “asymmetrical” marketplaces.

Who is Peter Fossick

Peter Fossick is a seasoned design and innovation leader, an academic and consultant specialising in service design, UX design and innovation using a range of approaches including service design, ZBD, DesignOps and Agile principles to deliver digital transformation and customer-centric experiences that unlocks value for the business in the service-product continuum. Peter has worked all over the world helping top tier corporations and organisations to transform their businesses and services.

Peter wears many different hats; he is the founder of the IXSD Academy and the Snr VP of Innovation and Design at Factotum. He is the former Service Design Program Director at IBM, a former Director of Strategic Design at Boston Consulting Group-Digital Ventures, Director at Publicis Sapient.

Peter set-up the first BFA and MFA in Service Design, and was course leader of the MDes in Design, Innovation and Management at MDX. He has been a full time lecturer at Glasgow School of Art, SCAD, Middlesex University and the Hong Kong Design Institute.

About the organizer

UXservices is a specialized user research and user experience design consulting firm, based in Istanbul, Turkey. UXservices has a global reach to latest UX and usability know-how thanks to its active role in international organizations like UXPA, UX Fellows and IAI. UXservices has credentials and experience in a wide variety of interface platforms at different industries including telco, banking, finance, retail and more.


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