Tsvetina Kireva is a seasoned Business Analysis Cluster Lead at SoftServe, where she bridges the gap between complex business challenges and innovative digital solutions. With a career of more than 12 years in Business Analysis, Tsvetina has established herself as a strategic expert in functional analysis and domain strategy.
Beyond her corporate leadership, she is a driving force in the international professional community. As a dedicated VP of Membership for the IIBA Bulgaria Chapter, she plays a pivotal role in mentoring the next generation of Business Analysts and fostering growth within the industry.
Known for her insightful perspective on the evolving synergy between Business Analysis and Product Management, Tsvetina is a frequent speaker and thought leader who is passionate about how emerging technologies—like AI—are reshaping the way we drive organizational change.