Uncovering Customer Needs with Job Stories (Jobs-To-Be-Done)
+ With Steffen Hartmann + Language English
The Jobs-to-be-done framework is an approach to uncover real customer needs – far beyond the obvious surface. To obtain this goal, we are going to identify these customer needs though the creation of so called job stories. The storytelling in these job stories are helping us to identify the underlying desire of real-world users.
In this Workshop, Steffen will start with a quick introduction of Jobs-to-be-done, Jobs as Progress, and Job Stories. After that, attendees will get their hands dirty and learn how to write great job stories that are helping you to gain a shared understanding of the customer’s real intention to use your product.
After attending this workshop you will be able to understand how to depict customer needs in job stories and how to use them to build better products and to provide a better user experience.
Who is Steffen Hartmann
As Scrum / CSPO-certified Product Owner and Scrum Master, Steffen supervises together with Agile Teams demanding customer projects for the German-based Mayflower GmbH. His vast experience, which has matured on the customer-side for more than ten year, flows back into the development and design of large-scale enterprise environments of insurances, hotel chains, as well as e-commerce projects.
He uses his individual focus on the topics User Experience, Usability, Mobile and Team Communication not only for training internals, but also as a speaker and trainer at conferences and workshops. Also, he is certified UX instructor for German IHK.
About the organizer
UXservices is a specialized user research and user experience design consulting firm, based in Istanbul, Turkey. UXservices has a global reach to latest UX and usability know-how thanks to its active role in international organizations like UXPA, UX Fellows and IAI. UXservices has credentials and experience in a wide variety of interface platforms at different industries including telco, banking, finance, retail and more.